Did you know…91% of people surveyed would like more solutions for curl maintenance*?

Introducing, label.m Curl Define. Our four-part professional curl solution for those wanting to care for and define their natural curls, and those who want to create curls.

Curl Define Souffle


The uber nourishing, soft cream-wax locks in moisture to create enhanced, smooth and beautifully conditioned curls.

Curl Define Cream


The leave-in conditioning Curl Define Cream is the ultimate primer to control frizz and protect from humidity, for smooth high definition curls and waves.

Curl Define Shine Top Coat


A lightweight dry serum provides high definition curl and control with a soft, glossy finish, whilst providing a weightless UV shield.

Curl Define Foam


A luxurious foam infused with moisturising Lotus Extract provides a wonderfully soft hold and definition to curls and waves.

What's Your Curl Type?


Create customized haircare regimes to suit all curl types with the New CURL DEFINE and ANTI-FRIZZ ranges for smooth, frizz-free, defined curls.

Styling Tight Curls

Step by step 

1. Prep with Anti-Frizz Shampoo & Conditioner 

2. Use Anti-Frizz Mask once a week 

3. Apply Curl Define Cream to damp hair for smooth high definition curls 

4. Diffuse hair on a medium speed/heat or leave to naturally dry 

5. Finish with Top Coat for added control, definition and shine

Styling Medium Curls

Step by step

1. Prep with Anti-Frizz Shampoo & Conditioner

2. Apply Curl Define Foam to damp hair to help create soft curls

3. Diffuse hair on a medium speed/heat or leave to naturally dry

4. Finish with Souffle for extra definition and moisture for smooth curls

Styling Loose Curls

Step by step

1. Prep with Anti-Frizz Shampoo & Conditioner

2. Apply Curl Define Foam to damp hair to help create soft curls

3. Diffuse hair on a medium speed/heat or leave to naturally dry

4. Finish with Souffle for extra definition and moisture for smooth curls